To give myself a better knowledge of my target audience i created a mood board of a sterio typical person that would purchase my magazine. i included images of there lifestyles, favourite foods, shops and clothes shops.
Shops they would ideally shop in would be stores such as river island, new look and topshop, middle ranged priced shops with the newest high street fashion and trends inspired from celebritys such as rihanna and rita ora.
They would normally chose to eat fast foods like mcdonalds and fatty sugary foods like chocolates and crisps and fizzy like drinks such as coke,lemonade and fanta.
They are up to date with fashion and the latest gadgets like blackberrys, iphones and ipods and they would listen to the newest pop music on there ipods, music channels such as mtv, kiss and capital and would visit there faourite music stars at the o2 arena or other popular concert destinations.
They would most probably still be at school or some form of education and would have sleepovers with friends and go to the cinema and go shopping in local high streets.
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