The Title/Name of the magazine is normally stated at the top so it’s the first thing consumers see and normally has a recognizable symbol or font that target audience members will be familiar with. In ‘ELLE’s’ case they are known for long thing font that takes up the top of the page and the colour depends on the colours used on the cover.
Magazines always have a colour scheme they follow to make the magazine look neat and professional and not just a random explosion of colours. This issue of Elle has gone for a selection of light purple, black and white even though the yellow makes quite a statement on her outfit, none of the font has been written in yellow and I think if there was it would become to overpowering and bright. The blend of colours works nicely together and they background is quite clear and empty so the page doesn't clash and look over complicated.
The subtitles are purposely put there to attract consumers attention and is the magazines perfect opportunity to advertise what is going to be inside and they need to make sure the subtitles are eye catching and persuasive . A lot of the time consumers will read the cover to see what type of stories and products they can expect to see and if it can appeal to them. The more well put and appealing they come across the more consumers will buy. So it is vital that they use the space and word the sub titles to entice the reader as much as they can.
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The image magazines use depend on what genre the magazine is. ELLE is a fashion magazine so a close up shot or mid shot would be used to emphasis the makeup or hairstyle on the model or the clothes they are wearing. In this particular issue Victoria Beckham is wearing a yellow and violet sexy dress with the top of her boobs on show, her hand on her hips connotes power and independence and another hand placed on her head blocking the sunlight out of her face, she is looking to the side and slightly pouting not looking into the camera at all this shows her dominance and vanity as she is clearly posing but looking away intriguing the reader because by not looking into the camera she is not 'inviting them in'. The background is usually a studio with props and screens placed behind the model and the shot is normally focused on the article that they will be featured in, in the magazine.
The color of her dress fits in with the color scheme and she is holding a clutch bag and on the cover one of the sub titles say 450+ bags, clothes etc ideas inside, there will most probably be a clutch bag very similar to Victoria's and that will appeal to young girls and women as they can be like her and be gaining fashion advice at the same time. 'How she keeps her hard body' is also written by her photo this will intrigue many readers as she has had children and still looks amazing for her age and many girls will aspire to be like her and want to find out her secret. This is a perfect example of how to draw consumers in.
A lot of magazines have a slogan that makes them
unique and gives them a quote to make them recognizable. ELLE is a very well known fashion magazine and doesn't have one but doesn't necessary need one as in different issues they include a statement about what the magazine is going to do to help you with your fashion. 'The personal style issue, find your fashion personality' it gives a personal edge and will make the consumer feel special and unique. Also by saying they will find YOUR fashion personality makes them feel like they are being helped and are in good hands because Victoria Beckham is on the front of the cover and she is a role model that is married to hunk David Beckham.
Some magazines use a variety of fonts to make it more appealing, sometimes though it can turn out looking tacky and it looks like there is to much going on. Elle has the same long thing font on the cover but also includes a more chunkier bold font which just makes the necessary text stand out.
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